We often hear (and rightly so) that clothes reflect our personality.

From the alluring and seductive outfit for special evenings to the classic sweatshirt/jogging suit for rainy Sundays, our wardrobe helps make each of us unique.

It is from this observation that Lou Renard was born, a brand that flirts between intimacy and ostentation through a garment that follows us at every moment of our lives: the sock .